Marketing Strategy Outline for SITE|SAFETYNET℠ School Safety App

by Robert jordan

American School Counselor Association (ASCA) Advertising Opportunities
ASCA School Counselor Magazine
Advertise in ASCA School Counselor Magazine and sponsor their annual conference.
ASCA Scene Online Community
Engage with members through the ASCA Scene online community.
Annual Conference Exhibition
Annual Conference: Exhibit your app and provide hands-on demonstrations to thousands of school counselors.
"Campus Safety Magazine" Channels
Advertising Channels
  • Digital ads
  • Sponsored content
  • Webcasts tailored to K-12 safety professionals
Campus Safety Conference
  • Sponsor or exhibit at events
  • Connect with campus safety decision-makers
Educational Conferences Participation
Participation
Attend national and regional events like the National School Safety Conference.
Presentations
Host workshops or presentations to highlight your app's impact on school safety.
EdTech Platforms Marketing

Product Listings and Reviews
Feature the app on EdTech platforms and encourage positive reviews.

Content Marketing
Publish case studies and articles showcasing real-world applications of the app.
"Education Week" Magazine Sponsored Content
Sponsored Content
Create sponsored articles or advertisements targeting educators and policymakers.
Webinars
Partner with EdWeek to host webinars on school safety trends and your app's solutions.
Targeted Email Marketing Strategies
Targeted Campaigns
Send email campaigns to school administrators and safety officers.
Newsletter Sponsorships
Sponsor newsletters from educational organizations to expand reach.
The "I Love U Guys" Foundation Initiatives

Collaborative Initiatives
Partner to integrate the app into their safety protocols for credibility and exposure.

Event Participation
Demonstrate the app's capabilities at their training events.
Make Our Schools Safe (MOSS) Marketing Opportunities
Resource Sharing
Distribute information about the app to schools seeking safety solutions.
Networking
Build partnerships with other safety professionals through MOSS.
National Association of Secondary School Principals (NASSP) Advertising and Engagement
Advertising
Promote the app in NASSP publications for secondary school principals.
Conference Engagement
Exhibit at NASSP events to interact with school leaders.
"Principal Leadership" Magazine Features
Feature Articles
Publish case studies demonstrating the app's impact on school safety.
Advertisements
Highlight the app's features through targeted ads.
PTA Engagement Strategies
Local Presentations
Present the app at PTA meetings to engage directly with parents and teachers.
PTA Publications
Advertise in PTA newsletters to reach communities invested in safety.
School Safety Equipment Providers
Partnerships
Collaborate to bundle the app with their safety products.
Cross-Promotion
Jointly market solutions to expand audience reach.
Texas School Safety Center (TxSSC) Engagement
Certification
Obtain endorsements or certifications to build trust with Texas schools.
Training Programs
Integrate the app into their training programs to showcase practical applications.
Summary of Marketing Approach
  • This comprehensive approach ensures the app is marketed effectively to key stakeholders across education and safety sectors
  • Driving visibility, trust, and adoption
Contact & Leadership
Robert Jordan
Founder, SITE|SAFETYNET℠ + Protecting Our Students Inc.
Leading school safety innovation nationwide, from Saint Louis, MO
Corporate Headquarters
13612 Mason Oaks Ln.
Saint Louis, MO 63131
Connect With Us
Email: [email protected]
Mobile: (310) 721-0910
Phone: (888) 500-3393
Professional Network
LinkedIn: Robert Jordan
Connect with us on LinkedIn for updates